Basel 2008 was a year when Rolex confirmed it was going to follow the trend of releasing bigger watches. It was also a year when Rolex decided to launch big ticket items.The new larger 41mm Day-Date II figured prominently in Rolex line-up of new watches in Basel 2008. The flagship of the new Day-Date II is the platinum Ref 218206 Oyster Perpetual Day-Date II with a polished bezel and a Super President bracelet which has a manufacturers suggested retail price of US$51050. Adding 8 round and 2 baguette diamonds on the dial brings the price up to $53550.
The Ref 218235 Oyster Perpetual Day-Date II in 18k rose gold with a fluted bezel and a Super President bracelet has a MRSP of $30200. Adding 8 round and 2 baguette diamonds on the dial will set you back $32700. The 18k white gold model of the Day-Date II (Ref 218239) is priced the same as the rose gold model. Priced a bit lower is the 18k yellow gold Ref 218238 with a MSRP of $27650. Adding 8 round and 2 baguette diamonds on the dial $30150. All the gold models are only available with fluted bezels and this watch is not going to come out in anything less than 18k yellow gold. So even with some heavy discounts, expect to spend over 20K for a Day Date II.
Gold seems to be at the forefront of Rolex's line-up for Basel 2008, and it also released the Ref 116505 Oyster Perpetual Cosmograph Daytona in 18k rose gold, with an Oysterlock bracelet, adding rose gold as an option to its all gold Daytona line-up which was previosuly available in only yellow and white gold. There are two dial options available, black on rose gold and rose gold on black. Priced at $30700, it has the same MSRP as the white gold models released earlier.
The Submariner also had updated all gold 2008 models. The Ref 116618 Oyster Perpetual Submariner Date in 18k yellow gold and the new ceramic time-lapse bezel carries an MSRP of $2725. This models comes with two bezel and dial options: black or blue. The
Two Oyster Perpetual Datejust "Special Edition" watches with a 34mm case diameter and a bezel set with 12 diamonds on a Oyster bracelet will set you back $25100 for the yellow gold model (Ref 81318) and $27450 for the white gold model (Ref 81318). A stainless steel version with a 18k white gold fluted bezel with 11 diamonds set on Roman dial (Ref 116034) is priced at very reasonable $7000. Well after all the the five figure watch prices we are posting, 7k is a breath of fresh air.
Even the all stainless steel Oyster Perpetual Sea-Dweller Deapsea (Ref 116660), is made for those with deeper pockets. The new 43mm Rolex Divers watch with a 3990 meter water resistance rating comes in a a farily hefty, $8975. This makes it the second most expensive watch on the Rolex line-up without diamonds and not constructed of precious metals.
The Oyster Perpetual Ref. 116000 now in a larger 36mm stainless steel case and a domed bezel with an oyster bracelet will set you back just $4400.
Basel 2008 is the year Rolex went bigger and deeper (into your pocket).
The pricing information in this article was made available to us by MovieGuy of The Rolex Forums.
About Rolex. Rolex SA is a Swiss manufacturer of wristwatches and accessories founded in 1905 by Hans Wilsdorf and Alfred Davis. Rolex is the largest single luxury watch brand by far, producing over 2000 watches per day. Rolex is the best known and most sought after watch brand in the world.
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