Rolex Ambassador Li Na

When Rolex singed up than Women's Tennis Association World No. 7, Li Na, of China, last February, it formalized what became apparent during the awards ceremony of the Australian Open Tennis Championship. Li Na accepted her runner-up trophy with a Rolex Datejust prominently sitting on her wrist.

Li Na at the Australian Open with a Rolex Datejust on her wrist

Selecting Li Na as a Rolex Ambassador is one of the smartest marketing moves Rolex has ever made. With her French Open Championship wind In June 2011, Li the first national of an Asian country to win a Grand Slam singles title. The fact that she is a national of the largest country on earth is a bonus.

Once she got into the second set tie-breaker, you could see how much Li Na wanted the championship, matched by the courage to take it.