Wednesday, March 14, 2012

BaselWorld 2012: OMEGA Spacemaster-33


Ana-digi. It is rare for manufacturers of luxury Swiss watches to release digital or quartz watches. The main draw of these watches are their Swiss mechanical movements. Brietling has several analog digital watches in its collection. Omega joins this small group with the announcement at BaselWorld 2012 of the OMEGA Spacemaster-33.


OMEGA Spacemaster-33. The watch is mates analogue timekeeping hands with two LCD windows. The OMEGA Spacemaster-33 can keep track of two time zones, has an alarm, chronograph function and a perpetual calendar. You can keep up to ten logs of periods of elapsed time you measured with the chronograph including the date they were taken.  Four pushers and the crown, allow full control over the array of digital features. While all these features sound impressive, for a digital watch they are not. Casio and Suunto have digital watches with far more impressive features. This watch has no compass, barometer or altimeter. It has no GPS, cannot keep track of average speed traveled over time... you get the point.

The case itself is not impressive. It's water resistance rating is just up to 30 meters, so this takes this watch out of any serious sporting activities.

Don't get me wrong, I like innovation. But a Swiss luxury watch manufacturer was to enter the realm of digital watches, it should try to provide something a cut above the rest. Brietling has an Emergency transmitter built into its digital offering, which a built-in micro transmitter broadcasting at the 121.5 MHz aircraft emergency frequency. Following a crash or a forced landing, the user can broadcast a signal on which rescuers can home in. 

The OMEGA Spacemaster-33 gives you nothing special on the digitial end of the spectrum, and being a digital watch, defeats the very purpose why people may choose to buy an Omega in the first place.

About OMEGA SA. The forerunner of OMEGA was founded 1848, by Louis Brandt. The name OMEGA was first used in 1894. It was used as the name of one of the Louis Brandt brother’s watch movement calibers.

 

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