Monday, July 2, 2012

OMEGA Olympic Collection 2012: OMEGA Seamaster 1948 Co-Axial "London 2012" Limited Edition


1948, the Seamaster and the London Olympics. Omega, the official timekeeper of the 2012 London Olympics has released three watches in commemoration of the event. For history buffs, the most interesting of these three watches is OMEGA Seamaster 1948 Co Axial "London 2012" Limited Edition

The very first OMEGA Seamaster was launched in 1948. Coincidentally enough, 1948 was also the last year London last hosted the Olympic Games. In order to commemorate these milestones OMEGA has launched a new limited edition Seamaster which commemorates the launch of the OMEGA Seamaster line, the 1948 London Olymipics and the 2012 London Olympics.


OMEGA executes this with  redesign of OMEGA's first automatic Seamaster in the form of the The Seamaster 1948 Co-Axial "London 2012" Limited Edition. 


OMEGA Seamaster 1948 Co-Axial "London 2012" Limited Edition. At first glance one would mistake the The Seamaster 1948 Co-Axial "London 2012" Limited Edition as one of OMEGA's classically inpsired De Ville watches. The Seamaster inscription of the dial says otherwise. The mistake is not hard to make because the Seamaster 1948 Co-Axial "London 2012" takes its inspiration from the original Semaster designed in 1948 and not the more contemporary designs people associate today with the Seamaster line.

The Seamaster 1948 is built arround a 39 mm a polished and brushed stainless steel case. The case is water resistant to 120 meters. At the back of the case, a 18 Ct yellow gold medallion embossed with the London 2012 Olympic Games logo is fixed in the caseback.



On one edge of the case back is the number 1948, which commemorates the year the Seamster was first launched, the holding of the 1948 Olympics and indicates the production run of this watch is limited  1,948 pieces. The watch is delivered in a special London 2012 presentation box.



Dial and movement. The Seamaster 1948 has an opaline silver dial with a small seconds subdial at 6 o'clock, harking back to classic Pre-War and Post-War designs. The small seconds sub-dial features a blue steel small seconds hand, the color which OMEGA is using to highlight its entire 2012 Olympic Edition. The OMEGA logo as well Arabic numerals at 12, 3, 6 and 9 o'clock and hour markers at the other positions are all made 18 Ct white gold

Inside the case the is self-winding OMEGA caliber 2202, an officially-certified chronometer equipped with a Co-Axial escapement on three-levels and free sprung-balance. The OMEGA caliber 2202 is heavily modified an ETA 2895 movement. The movement which produces 25,200 vibrations per hour  and has a 48 hour power reserve. The Co-Axial escapement is designed to reduce friction and wear and tear on the watch movement, to reduce regular maintenance and ensure a longer service life. You can find out more about how Co-Axial technology works at this link.

Over the next two days we will look at Omega's other offerings, but whether you are a Seamaster or Olympics fan, this is the commemorative watch to get.

About OMEGA SA. The forerunner of OMEGA was founded 1848, by Louis Brandt. The name OMEGA was first used in 1894. It was used as the name of one of the Louis Brandt brother’s watch movement calibers.


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