Tuesday, July 9, 2013

Rado HyperChrome Court Collection - Making modern history

If there were two sporting achievements Andy Murray had to do in his lifetime, it was to bring home the Olympic Gold in the 2012 Olympic Games and win a Wimbledon title. Both events were help on his native soil. In 2012, Andy Murray accomplished the first task, and last Sunday the second. If he never wins another tournament again, he will forever be a hero to his countrymen. The last British player to win Wimbledon was Fred Perry, who won it in 1936. 



As Andy Murray lifted the Wimbledon Throphy, on his left wrist was his Rado HyperChrome Court Collection Green. Part of me thought that, it may have bee a more prefect picture had be been wearing a Rolex on his wrist. Rolex is the most prominent watch brand that traces its roots to Britain. 

But it may have actually been the perfect picture. The two seem to be a perfect match. Rado invested in Andy Murray, and invested in tennis in general with its tennis themed HyperChrome Court Collection. 





Rado made Andy Murray its brand Ambassador before he won an Olympic Gold and the US Open. At that time the Rado brand which had lost a of prominence, despite its great technological achievements. Andy Murray had many detractors who felt he would choke in a crunch. Both are now squarely back in the spotlight, where they rightly belong.

Rado HyperChrome Court Collection. The HyperChrome Court Collection watches are made of scratch resistant matt lightweight sandblasted ceramic. The case is 45 mm in diameter. Inside is a automatic chronograph ETA 2894-2 caliber which beats at 28,800 vibrations per hour and has a 42 hours of power reserve. 

The Rado HyperChrome Court Collection was released in three colors. Red representing clay courts, blue representing the hard courts and green for grass courts.  

About Rado. Formed in 1917 as Schlup and Co., the watch manufacturer now known as Rado initially manufactured and supplied watch movements. In 1957 the company launched its first collection of watches under the Rado brand. What makes Rado stand out from other Swiss watch manufacturers is not the movements used in their watches, but the though high tech material in which their watches are encased.

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