Tribeca Film Festival. The Tribeca Film Festival was founded in 2002 by Jane Rosenthal, Robert De Niro and Craig Hatkoff. The Tribeca Film Festival was founded to celebrate New York City as a major filmmaking center and to contribute to the long-term recovery of lower Manhattan. The recovery of lower Manhattan became a key part of the objectives of this Film Festival due to the September 11, 2001 attacks on the World Trade Center and the subsequent loss of vitality in the TriBeCa neighborhood in Lower Manhattan.
IWC Portuguese Automatic Edition “TRIBECA FILM FESTIVAL 2013”. IWC became the official Festival Time Partner of the Tribeca Film Festival in December 2012. In celebration of this partnership is has created a watch... and I mean literally one timepiece which will be offered for auction on April 10th, 2013. All the proceeds of the auction supporting the Tribeca Film Institute. The auction will be conducted live at Antiquorum on Madison Avenue in New York, with real-time bidding on the internet at www.antiquorum.com and via telephone.
It bears repeating, this watch is limited to a production run of one piece.
The watch itself houses IWC renowned Pellaton winding system which provides a 7-day power reserve.
The watch displays small seconds at “9 o’clock” and its power reserve display on the opposite side of the dial at “3 o’clock”. Both in bordeaux-colored sub-dials inspired by the red carpet. There is a date display in a window at the "6 o'clock". The hands, numerals, and hour markers are made of rose gold and set against the slate-colored dial. The 18-carat gold medallion bears the logo of the Tribeca Film Festival and the milled lettering “Unique Piece”.
About IWC. IWC or the the "International Watch Co. Schaffhausen" was founded by an American engineer from Boston, Florentine Ariosto Jones, in Schaffhausen, Switzerland in the year 1868. IWC Schaffhausen is notable for being the only major Swiss watch factory located in eastern Switzerland, as the majority of the well-known Swiss watch manufacturers are located in western Switzerland.
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