I finally saw Roland Emmerich's 2012 last weekend, and was surprised to see John Cusack sporting a IWC Mark XVI Pilot's Watch.

When I looked at the IWC Mark XVI at the local distributor a few months back, I felt it had too simple a design and was thinking maybe the average Joe would not figure out it was an expensive watch (please don't blame me that it should not matter). But, I was surprised how distinctive it looked on-screen. From the first second I saw it, I knew it was an IWC Pilot's Watch.


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