SIHH 2010. On January 18, 2010 watch makers belonging to the Richmont Group, including A.Lange & Söhne, Alfred Dunhill, Audemars Piguet, Baume & Mercier, Cartier, JeanRichard, Girard Perregaux, Greubel Forsey, IWC, Jaeger LeCoultre, Montblanc, Officine Panerai, Parmigiani Fleurier, Piaget, Ralph Lauren Watch & Jewelry Co, Richard Mille, Roger Dubuis, Vacheron Constantin, and Van Cleef & Arpels; and several independent watchmakers, will be showing their latest releases at the the Salon International de la Haute Horlogerie 2010.
Two of the watch companies we follow closely in this blog are IWC and Penerai. In 2009, IWC revamped its Aquatimer series of diving watches and Panerai several new watches, with its main focus on expanding its manifaturra line-up the PAM 305, PAM 312, PAM 319 and the PAM 320.
For 2010, IWC has already announced that it is expanding its line-up of Portuguese by adding at least two watches to its line-up, a new chronograph and a tourbillon watch with a retrograde complication. Given that IWC revamped its entire Aquatimer line-up last year, is this a sign that it will do the same to its Portuguese? Maybe, but we do not think so.
We still have no inkling what Panerai will be coming up with in 2010, but we suspect that they will continue to expand their manifaturra line-up in the same direction they did last year --- meaning coming up with lower priced manifattura watches and expand their line of watches under US Dollar 10,000. Manifaturra basically means in-house movements, and as the Panerai brand continuous its strategy of marketing as exclusive watch brand with limited production, migrating even current designs to in-house movements makes sense.
Will find out for sure in 10 days.
In 2009 Panerai released the PAM 00312,which gives you an in-house movement at below 10K.
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