Some newly released Rolex watches command a premium price over their suggested retail price. The newly released Rolex Sea-Dweller DEEPSEA has hit the market last August 2008 with a manufacturers suggested retail price (MSRP) of US$8,975 commanded a price of US$15K. in the grey market. This did not last long, withing a month its price market price was just about US$2,000 over the list price at US$11,295.
Despite a price increase which saw the DEEPSEA's MSRP go up US$9,250, its market price dropped to US$10,205.
We also been following the price of the Rolex Milgauss 116400 GV for four months now . This watch, witch hit the market in September 2007 with a MSRP of US$6,575 commanded a US$18,000 price in the grey market and held at US$14-15K for almost a year.
Since the end of June, the market price of the Milgauss 116400 GV has been dropping every few weeks. One online retailer, Swiss Luxury, adjusted its price from US$13,700 price last June 25, 2008 to US$7,450 today. The retail price of the Milgauss 116400 GV had dropped by a total of US$6,250 in four months.
About Rolex. Rolex SA is a Swiss manufacturer of wristwatches and accessories founded in 1905 by Hans Wilsdorf and Alfred Davis. Rolex is the largest single luxury watch brand by far, producing over 2000 watches per day. Rolex is the best known and most sought after watch brand in the world.
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