We have been following the pricing of the Rolex Milguass for the past six months, since June 2008. And by August 2008, we predicted it would be selling at the manufacturers suggested retail price by the end of the year.
Milguass 116400 GV
MSRP: US$6,575
June 2008 Price: US$13,700
December 2008 Price: US$7,195
Milguass 116400 Black Dial
MSRP: US$6,200
June 2008 Price: US$7,595
December 2008 Price: US$5,295
Milguass 116400 White Dial
MSRP: US$6,200
SL Price: US$7,995
December 2008 Price: US$5,295
The green glassed 11640GV is still selling at a almost 10% premium, but its white a black faced siblings are now selling at almost a a bit more than 15% below MSRP.
In the end, there is really little demand for an anti-magnetic watch and the absence of a date function probably makes those who like the physical appearance of the watch think twice.
Ironically enough, if poor demand results in the production of the watch ceasing, the original hype that the GV version of the watch would be produced for a limited period of time, might actually come true and prices may start to climb again.
About Rolex. Rolex SA is a Swiss manufacturer of wristwatches and accessories founded in 1905 by Hans Wilsdorf and Alfred Davis. Rolex is the largest single luxury watch brand by far, producing over 2000 watches per day. Rolex is the best known and most sought after watch brand in the world.
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